Important Google Algorithm Updates

Nowadays google launch many algorithm updates for getting good quality results when we are searching.

Some of the updates are very strong and it makes a lot of difference in the search results.here I am discussed about some major algorithm updates and how it changes on the google search result.

1.Panda

This update will be launched on Feb 24, 2011.

It is one or the strong major google update. It makes large effects on the google search results. In this algorithm is against for content spamming. in content spamming includes,

a) Duplicate content from other web pages

b) Grammatical or low-quality contents

c) Thin contents

d) Keyword stuffing

e) User-generated spam

f) Poor user experience

 so this all spammy activity will make our page to less rank when we search in Google.

Panda 4.0:-launched on 2014 May 19,

in this, a content filter used into the algorithm that all crawled content will be passing through the panda filter and cache the results.

2.Penguin

Launched on 2012 Apr 24, 

Major update for the link spamming.this aims to identify and down the rank of sites having spammy links on it. link spamming is that,

a) Link farm: increasing the link popularity of another site by increasing the incoming links.

b) Link coming from poor quality and spammy web pages.

c) Link exchange form one site to other.

d) Paid links.

e) Wiki Spamming.

f) Guest blogging.

g) Links coming from irrelevant sites.

So when we search in Google this all spammy activity will make our page to less rank. 

Penguin 4.0:-launched on 2016 Sep 23,

They are announced this algorithm now real time.

3.Hummingbird

Launched on 2013 Aug 22, 

Google Hummingbird is a major algorithm change that has produced a more relevant deep search result with understanding the meaning of our search query.hazards of this algorithm are,

• Exact-match keyword targeting
• Keyword stuffing

4.RankBrain 

Launched on 2015 Oct 26, 

It is an advanced hummingbird algorithm that is like understanding the meaning of the query and serve best matching results for those query like a machine learn.it uses Artificial Intelligence(AI).

5.Parked Domain Bug 

Launched on 2012 Apr 16,
Parked domain means when we register a domain but it will have any content or services associated. So in this update Google will punish in the ranking of parked domains.

6.EMD(Exact Match Domain)

Launched on 2012 Sep 27,

EMD is that, the domain that matches the exact search query. So in this algorithm change Google to crawl and check the query is that it will have any exact match domain it has a priority to show on up based on the content too.

7.Pirate 

Launched on 2012 Aug 10,
In this Google will announce that they will penalize websites with repeatedly accused of copyright violation.
so when the author will be sent a DMCA(Digital Millennium Copyright Act) request to the Google. based on this google will punish the ranking of the site.

 

8.pigeon 

Launched on 2014 Jul 24,
This is the update for local SEO that, increase the ranking of local listing in a web search. so in this update provide to display search result based on the location of the user and listing all available nearby servises based on the query.

 

9.Mobile Update(MobileGeddon)

Launched on 2015 Apr 22,
Based on these update tells that ranking have a preference for the site that are mobile-friendly and is not mobile-friendly it will down the rank.

 

 

You want know about SEO- history and evolution see my old blog.

 

Snehal